Case study
Varennes
Bold packaging and branding that brings excitement and personality.
For Sprey Zest, we took a playful, bold approach to packaging and branding. Instead of following the typical fresh or clean aesthetic, we infused energy and personality into every detail, making the product stand out on shelves and bringing a burst of excitement to the consumer experience.
Timeline
2 months, Mar 24
Categories
Strategy
Brand Identity
Product Experience
Content
deliverables
Rebrand
Visual Identity
Rethinking brand character through subtle tension
We started with deep market research and competitor analysis, then defined a clear positioning strategy, crafted a visual identity system, and built a brand that feels authentic, premium, and ready to scale.
