Rise AI

Designing for movement, personality, and a touch of chaos.

For Fringe Sports, we broke away from the typical sports advertising mold. Instead of the usual high-energy, competitive narrative, we highlighted the quirky side of lesser-known sports, celebrating the fun and unpredictability that make them unique. It was a fresh, bold approach that gave these sports the spotlight they deserve.

Timeline

3 months, Aug 2025

deliverables

Brand Book

App Design

Website Design

Exploring how identity shapes modern expression

We started with deep market research and competitor analysis, then defined a clear positioning strategy, crafted a visual identity system, and built a brand that feels authentic, premium, and ready to scale.

“Smooth handoff, clean design, and the team truly understood our users.”

Dana L

Head of Product

“Smooth handoff, clean design, and the team truly understood our users.”

Dana L

Head of Product

projects

UVA

Reimagining the feel of a traditional Italian family run Osteria

Strategy

Brand Guidelines

UX/UI

Sneaker Kings

A blend of classic car heritage and modern design.

Branding

Visual Identity

UX/UI

Standout

A unique brand identity combining tradition and excitement.

Logo Design

Brand Strategy

3D Assets

Varennes

Bold packaging and branding that brings excitement and personality.

Strategy

Brand Identity

Product Experience

7 Courts

Challenging fashion stereotypes and celebrating the unexpected.

No Code Development

UX/UI

3D Assets